func philosophy
We’re functionality nerds. We look at golf through a pair of small, round glasses with thick lenses. We see bright, colorful, high-tech garments, designed to help improve the magic game of golf. Clothes that help us hit the ball better and allow us to have more fun and laughs together with our friends on the course. To us, that’s the joy of the sport, and our mission is to maximize it.
We don’t have any enemies, but when it comes to maximizing the joy of the game, there are a few forces working against us. They’re called wind, rain, heat and chill. It’s them that blow your score away. That makes you sweat. That forces you to quit after only nine played holes. We bet everyone has experienced how the forces of nature make it harder and sometimes even impossible to enjoy the game.
When it comes to fighting weather, the garments we create are super heroes. They are strong enough to shut the forces of nature out and smart enough to be subtle about it. And through their lightweight, quiet and stretchy fabrics, you won’t even notice them. That’s how wearing a jacket feels like wearing a shirt and how bad conditions transforms into great.
We like to call it “weather whatever.”
Sure it’s a fun line, but to us, it’s not just a catchphrase. It’s a mission. Weather whatever is what we praise to the public but also what challenges us internally. It reminds us that there are always new and innovative techniques to discover. That we shall always search for new ways to beat bad conditions.
All that functionality combined with edgy design, bold colors and one heck of a positive attitude makes us quite fun to hang out with. So if you’re into playing great, having fun and look amazing while doing so, we can be great together. Just tee it up, do the waggle and hit the ball. We’ll make sure you get the most joy out of your day.
The Func Family